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It all started when..

"I went for my regular Brazilian wax, but this time, I was left hairless, skinless and with burn scars."

In excruciating pain, I searched online for a genital ice pack and could only find bulky, messy, undignified solutions. That's when I decided to create one for myself.

After sharing my horrific story and idea with my girlfriends, one by one they started to say "I wish I had one after my baby," "I could use that after my spinning class, " and the stories kept coming. I soon realized that there was a real need.

Private Packs principle is that genital pain should not be suffered in silence whether, from childbirth, sports activities, surgery, aesthetic mishaps or assaults experienced by millions, but many suffer quietly due to lack of options, lack of education, and shame.