"I refuse to put peas on my vulva"

Suzanne Sinatra, Founder

Suzanne Sinatra, Founder

This was a different visit than my usual Brazilian wax. Instead of the clean look and feel I usually have, all of my skin was ripped off. Once I got home, I ran to the freezer and saw the frozen peas staring back at me and said to myself "I'm not putting peas on my vulva"!

I searched online for a genital ice pack, and all I could find were bulky, messy, undignified solutions. That's when I decided to create one myself.

I shared my horrific story and my idea with my girlfriends, and one by one, they started to say, "I wish I had one after my baby," or “I could use that after my spinning class," and the stories kept coming. I quickly realized that there was a real need. And so, Private Packs was born!


Private Packs is a personal healthcare brand.

Private Packs is the first and only socially conscious lifestyle brand that creates innovative therapy packs exclusively for the intimate areas that conform to the body's natural contours. The core idea behind Private Packs is that like any other joint or muscle, the intimate areas required dedicated care and discreet comfort as well, and we're the ones to do it. Our dedication to craftsmanship to create the most elegant cooling and heating therapy packs on the market – made with the highest quality innovative materials and artistry is of the utmost importance to us. It’s what our customers deserve. 


About our Founder:

Suzanne Sinatra is the Founder of Private Packs. Private Packs has reimagined the therapy pack and sculpted it for the female intimate areas that conform to the body's natural contours to deliver comfort that’s discrete. Private Packs was born out of a traumatic Brazilian waxing incident that prompted Suzanne to design a product to meet an unmet need in the marketplace. “I was inspired by my own experiences and those of the women around me to start Private Packs.” Launching this year, Private Packs will transform the healing process for women in their most sensitive areas, specifically after childbirth, intercourse, and surgery. A Project Entrepreneur alumni, and advocate for female sexual wellness, Suzanne is an active member of Women in SexTech, a community of entrepreneurs united by a desire to meet the needs of women and remove the stigma from innovations within the sexual technology industry. Private Packs is a 2018 Y-Combinator Startup School alum.